On Sunday I was pleased to see that Washington Post staff writer Dan Zak had transcribed my poster in his article on MTV’s Real World filming in DC. So pleased in fact, that I spent about an hour writing and formatting a blog entry about the article.
Fast forward to this afternoon. I decided to go back to the article to see what kind of reaction Dan Zak’s article made on-line. The metrics for ascertaining this information is somewhat straightforward; the more comments the article generates, the larger the reaction. This, however, only gives the basic information of who decided to comment on the Washington Post website. The second metric that can be used to gauge the popularity of an article is to see who is blogging about it.
Since the Washington Post’s print edition does not make it’s way out of the District of Columbia, Maryland, and Virginia to other parts of the United States and the rest of the world, bloggers are an integral part of the Washington Post’s digital distribution model. As a way to track this digital diaspora of off-site responses to an article, the WashingtonPost.com has a link posted in each article that is supposed to show who is blogging about the article you are reading (see red arrow above). This link is managed, err, powered by a third party called Sphere, which is supposed to track instances of when bloggers use the URL of a specific article in their blog entry.

So why wasn’t my blog entry mentioned? Does this third party widget not work as well as it should? Are the 206,000 websites that Sphere.com says are using their product not really getting the best product they thought they were receiving? Or is there some form of censorship that is being employed at the Washington Post to scrub out blogs that the web editors don’t want their readers to see?
In my opinion, I think Sphere.com is not working to the best of it’s theoretical ability. I say this because I would rather not think there is some sort of censorship taking place– but I will not rule that prospect out. In my original blog entry I made sure that I hyperlinked to the article, used the entire name of the article, included the name of the author, and I even sent a trackback to the URL on the WashingtonPost.com. Combined together, all of these factors should have put my entry in the “Who’s Blogging” listing. But, alas, its not.
This has some important implications. First and foremost, the author of the article is not able to fully see the extent to which his article was covered on-line. His boss might incorrectly assume by reading the Sphere.com information that the article had minimal on-line reaction and possibly make future editorial decisions based on this partial & incomplete information. Secondly, WashingtonPost.com readers are unable to see other opinions about the article. Instead they are only offered the opinions written by other WashingtonPost.com readers (which I’ve griped about before) and not writers who have their own established blog and dedicated readership. Lastly, since I was not given credit for writing the sign transcribed in the article, I was further excluded from receiving any residual credit, and the WashingtonPost.com readers were never informed of why the sign was put up in the first place.
In conclusion, I hope the WashingtonPost.com and/or Sphere.com fix this widget or refrain from this type of subtle censorship. This exclusion of other viewpoints only hurts their readership and stifles subsequent information discovery. My opinions are just as valid as those expressed by the commenters on WashingtonPost.com and its disingenuous to present a link that appears to give accurate information about who is blogging about an article, when it’s clearly not showing all the bloggers who took the time to participate in the discussion.

|| 9/17/2009 || 11:34 pm || 2 Comments Rendered || ||
Removal of the Competitive Ad Filter [Selling Out Part Two]
Since I added Google AdSense earlier this year, every time I found an advertisement that I didn’t want showing on my website, I would log on to Google AdSense, and add the URL to my Competitive Ad Filter. But who was I competing against? Were the ads merely competing against my own ideology?
Was I saying, “Hey Nikolas, you don’t want your visitors to think you tacitly support [insert company]?” or “Do I want some organization that advocates beliefs contrary to my own showing up here?” And I came to a two-fold realization….
First, by limiting the competition for ads on my website, I was earning less money each time someone clicked on an ad. The way Google AdSense works is that companies bid on keywords and these keywords are triggered by content on my website. When there is less competition for these keywords, other companies pay less for the ads to show up on my website. So why earn less, when I could just as easily remove ALL the ads entirely? Why continue to log into AdSense and add to the Competitive Ad Filter each time I found an ad contrary to my ideology? I began to view this practice as a futile effort, akin to swimming in quicksand.
Second, I actually enjoy seeing something different each time I view my blog. As someone who has spent years compiling this content, I know exactly what I am going to see (within a certain degree) every time I visit. But the ads are somewhat random and this makes the experience more engaging on my end (and maybe yours as well?). I can’t say the same for those people who happen to stumble upon my website for the first time and think they look tacky (sorry!). But I can say that they bring a certain amount of personal entertainment that goes beyond the authorship of this content. They show who is paying for words— and words retain a certain degree of power. Thus I can see who was fighting and winning the war of words right on the top of my website– in real time.
Earlier today I removed all of the websites that I was blocking in my Competitive Ad Filter. As the title of this entry suggests, I have, to some degree, completely sold out. The Part One related to the title of this entry is about the removal of the robots exclusion protocol that blocked web crawlers from accessing the content of my website a year & a half ago. By selling out then, I began a radically new direction (paradoxically, a direction most people automatically start at) and this entry highlights a subtle change of course. The moment I opened the floodgates to web crawlers, every personal opinion, every word, every image, every map, EVERYTHING that I had spent years creating and documenting was placed within reach of a simple google query. Before that moment, it was reserved only to those who knew me or knew of me. While this might seam contrary to the nature of the internet, I did it all on purpose and I have zero regret.
Nonetheless, as Part Two begins manifests itself, I expect to see more ads that go against my ideology, but now I fully welcome them. I welcome these contrasting viewpoints in order to strengthen my own. And maybe, just maybe, earn a few bucks to pay for my hosting and domain names.