This spring, The Urban Forest Project will plant 100 street banners by local designers and students in downtown Washington, DC. Each banner will use the form of, or metaphor for a tree, to make a powerful visual statement about the environment. Together they’ll create a forest of thoughtful images in the heart of the nation’s capitol. This project is being brought to Washington, DC as a platform to engage the public in the City’s environmental efforts.
A model of sustainability: The banners will be hung on city light poles in downtown Washington, DC during the spring of 2010 in celebration of Arbor and Earth Days. They will then be recycled into unique one-of-a-kind totebags designed exclusively for the project. Proceeds from the sales of the totebags will go to non-profit environmental efforts that help make Washington, DC a clean, green and sustainable city.
The brief is simple: Begin with the form, idea or a characteristic of a tree and use it to interpret and explore an issue around the environment that you feel is pressing, or an idea you find entertaining or intriguing. The only constraint is that the banner should not advertise a brand or product, nor endorse a particular political party. That’s it.
A short history: The Urban Forest Project was first executed in New York City’s Times Square in the fall of 2006. To learn more visit The Urban Forest Project website: http://www.ufp-global.com
Brought to you by: This project, conceived by Worldstudio, is being presented in Washington, DC in collaboration with: the District Department of Transportation (DDOT), DC Commission on the Arts and Humanities, AIGA DC and Corcoran College of Art and Design.
My Urban Forest Project Statement:
Citizens are like trees. The longer we live in a location the deeper our roots within the community grow. Unless, of course, you happen live in the District of Columbia. Here roots of civic pride are prevented from growing deep into the soil of democracy through the denial of representation in Congress. The lone tree at the center of this design is the State Tree of the District of Columbia, the Scarlet Oak, Quercus coccinea Inaequalis. Extending behind this solitary tree of liberty is a reminder that Reforestation, the act of replanting, or repopulating a terrain, is needed for Representation in this urban environment. 535 species is far too few species for the health & sustainability of America’s magnificent forests.
I had a Lorax submit my design last week and hopefully I’ll find out in the next few months if my tree was selected for this project.