The Daily Render


A Digital Scrapbook for the Past, Present, and Future


Thinking About An Ideological Ad Filter For Google AdSense
|| 9/17/2009 || 12:45 am || 2 Comments Rendered || ||

Screen capture of this blog showing advertisements from an organization that I was mocking

Talk about having a postmodern moment!

This screen grab of my blog entry features an ad from one of the organizations that I was mocking…..

Russia Today Is Paying Google To Promote The 9/11 Conspiracy Theory
|| 9/7/2009 || 11:09 pm || 1 Comment Rendered || ||

For the last few weeks Van Jones, the White House’s Special Advisor for Green Jobs, Enterprise and Innovation, has been vilified in the media and on-line because signed on to a document in 2004 that supported a new investigation on what happen on 9/11/01. Due to the subsequent public relations fallout, he resigned from his position over the weekend. Yesterday afternoon I decided to do a search for news articles related to this episode in 9/11 political theater and came across something I wasn’t exactly expecting.


|| 8/24/2009 || 8:15 pm || + Render A Comment || ||

An Animated GIF of a t-shirt for Twitter Users

I recently saw a photo on-line of someone’s hand-written white shirt that basically said “follow me @USERNAME” and was inspired to modify his concept. Thus the image above is by no means an original design. However, I was looking through other t-shirts featuring roughly the same notion, and very few used the concept of following @USERNAME placed on the back side of the shirt. Most of the tacky shirts on customization websites merely mention that the wearer is on twitter or ‘huge or twitter,’ but since they are generic and don’t mention the user’s actual name, they have little practical use. In this design, the Twitter Bird (does she have a name?) extends the branding to visually legitimize the @USERNAME. Replace the stylized Twitter Bird with your company’s logo and, in theory, you’ve got a brand & social marketing t-shirt campaign. Or what about an entirely fake URL? “I PREFER TO BE FOLLOWED BY @JESUS” Or “I PREFER TO BE FOLLOWED BY @SPAM” By using an incorrect @USERNAME the wearer is poking fun at the nature of the website, but paradoxically advertising the @USERNAME. Since I joined Twitter I’ve taken issue with the lexical aspect of following people and while I’ll eventually start following (in name) people, I am curious about how this t-shirt design will slowly creep into the mainstream. On the other hand, I hope its not from people buying this shirt, which is cool in concept, but also somewhat aesthetically tacky. is illegally using my map “DC Stencil” for a Facebook advertisement
|| 8/10/2009 || 6:09 pm || 1 Comment Rendered || ||

Screen grab from Facebook showing my map DC Stencil being used without my permission -- click to see full size

Click the Screen Grab to see the full-size image

About 15 minutes ago I visited my Profile Page on Facebook and noticed a familiar map of mine was being used without my authorization:

DC Stecnil by Nikolas Schiller - created August 22nd, 2005

My website’s Fair Use policy states “For any intended commercial use of content on this website, I request that you contact me so that we can arrange appropriate compensation.” There was no effort to contact me before using my map in the advertisement and had they chosen to contact me, I would have requested some form of compensation. I decided to report the advertisement to Facebook:

Screen grab from Facebook showing my map DC Stencil being used without my permission and my message to Facebook as to why the ad should be removed-- click to see full size

Click the Screen Grab to see the full-size image
(Yes I am aware of the grammatical error!)

I also sent the company, which I am purposely not linking to in this entry, a polite cease and desist e-mail asking them to either take down the advertisement or pay me and I sent out a tweet linking to this entry. Maybe I should pursue further action? Let’s see how they respond…

UPDATE – A few minutes after I sent my Tweet, I received the following responses:

Twitter replies about the illegal Facebook ad

Later in the evening I noticed that they merely changed the graphic and kept the original ad:

Screen grab from Facebook showing the same ad with a new graphic-- click to see full size

Click the Screen Grab to see the full-size image

Makes me wonder if they are using someone else’s image illegally?

UPDATE – This morning I received this e-mail:

Screen grab of the reply

So I get to BUG him about a $10 coupon after my copyright was violated? That ad was probably seen by thousands of people! What a crock.

UPDATE – August 12th, 2009 – I decided to do some sleuthing and found that the image that replaced my image with was also a copyrighted image! Using the website I was able to eventually trace their current image to this blog entry. I contacted the copyright holder and he said that he had not given them permission to use his photograph either….

World Wildlife Fund’s Zoomorphic Fantasy Maps
|| 3/27/2009 || 1:25 pm || 1 Comment Rendered || ||

Click to view full-size image

I came across these zoomorphic fantasy maps a few weeks ago and smiled. They brought back fond memories of when I was in second grade and used to draw large futuristic cities during my free time in school. I prefer to think that those sketches were the visual result of the influence that Sim City had on me back then.

These black & white bird’s eye view sketches show an elephant (above), rhinoceros (below), and sea turtle (below) all include the text of the campaign: “Our life at the cost of theirs?” The aim of this campaign is to frame the encroachment of urban life within the scope of contemporary degradation of the natural ecosystems these animals live in. By drawing these imaginative urban areas within the outlines of the endangered animals, the artists present a poignant perspective of whether our urban societies can sustain their current growth without damaging the animal’s fragile habitat.

Since the original images are larger than the formatting I use here, I have shrunk them down for layout purposes. By clicking on the images, you can see them in full-size.

Advertising Agency: Ogilvy & Mather, Mumbai, India
Executive Creative Director: Piyush Pandey
Creative Director: Sumanto Chattopadhyay
Art Directors: Mayur varma, Mandar Wairkar
Illustrators: Swapnil Nilkanth, Nishikant Palande
Copywriters: Sumanto Chattopadhyay, Karn Singh, Mandar Wairkar
[VIA Ads of the World]

View the other fantasy maps:


YouTube videos of the “Do-Re-Me” dance in Antwerp’s Central Station
|| 3/26/2009 || 2:50 pm || 1 Comment Rendered || ||

Last month I created a Facebook group called Washington Metropolitan Area Residents For A 24 Hour Metro. Each week or so I’ve been sending members of the group different subway related YouTube videos- ranging from Improv Everywhere’s Subway Art Gallery Opening to Toronto’s subway dance party. Last night I came across another iteration of the faux-flash-mob-that-decides-to-dance-in-a-train-station-meme and decided to share it with the group. It features 200 well-choreographed dancers getting down to a remix of Julie Andrews singing Do-Re-Me from the musical The Sound of Music in Antwerp’s Central Station. Similar to the efforts behind the T-Mobile video, I believe the motivation behind this video is related to the promotion of the Belgian theatrical version of “Looking for Maria” or “Op zoek naar Maria,” which is based on the Sound of Music.

Below is the behind the scenes video and two different perspectives of the dance:


What! A Bicycle Rifle? Yes?
|| 3/3/2009 || 7:14 pm || + Render A Comment || ||

Click to view a larger version of the advertisement

So with Congress possibly changing DC gun laws to give DC colonists a token vote in the House of Representatives, I found this advertisement for a bicycle rifle to be somewhat humorous. With this rifle, I can lock & load & cycle and I make sure no one knocks me off my bicycle! I could discharge the rifle at a car’s wheels in case I feel that the car is getting too close to me. Imagine how I’ll be able to proactively protect my life and save myself from getting into accidents with larger vehicles with this handy rifle. I’ll have the most formidable bicycle ever!! The constitution might say we have a right to bear arms, but it doesn’t say anything about the right to have bicycles with arms. I predict the bicycle rifle will become the new Cycle Chic accessory item of Washington, DC cyclists. Just remember, you read it here first.

When I wrote about my neighborhood last year, I mentioned that the League of American Wheelmen competed on May 20th, 1884 on the land that would eventually become my current residence over a hundred years later. The advertisement above is from the program of the competition on the Library of Congress website.

Related Colonist Entries:


In the December issue of QST Magazine
|| 11/16/2008 || 5:57 pm || Comments Off on In the December issue of QST Magazine || ||

Vintage advertisement from the December 1966 issue of QST Magazine for Heath Company’s Ham Radios

QST magazine is the most widely read Amateur Radio publication in the country. Since 1915, QST has been delivering the latest news and practical information from the world of Amateur Radio. In September I was contacted about supplying a map similar to the one in the photograph above for an upcoming advertisement in the magazine. While I didn’t have the original map shown above, I was able to print a copy of my “New Blaeu” map for Brian Wood of the DZ Company. The advertisement below is featured in the December edition of QST Magazine on page 150. If you see it on the newsstands, please pick up a copy! Click the advertisement below to be taken to

Related Antique Entries:


The Washington Minarat – A poorly designed public service advertisement currently on Washington Metropolitan Area Transit Authority buses
|| 11/1/2008 || 5:06 pm || Comments Off on The Washington Minarat – A poorly designed public service advertisement currently on Washington Metropolitan Area Transit Authority buses || ||

Friday afternoon I went with Liz Glover to the Huffington Post’s DC office to shoot a video with Jason Linkins. When we were done filming indoors, we went outside and shot some humorous man-on-the-street interviews around the White House. On the way back to the office, I spotted the advertisement above on the side of the WMATA bus and decided take a few photos.

Now I had read about a similar public awareness campaign related to rat abatement that compared DC to an unnamed metropolis, but this graphic takes the hilarity to a new level.

1) All praise the holy rat sun! After all, 2008 is the Year of the Rat! The rat is associated with aggression, wealth, charm, and order, yet also associated with death, war, the occult, pestilence, and atrocities. The rat’s sun will set January 25th, 2009, but I suspect they’ll stick around for the Ox.

2) Behold the Washington Minarat! Shaped similar to a campanile, there is a curious minaret to the left of the mighty sun rat. When did the Washington Monument transform itself into a part of a mosque? Did the graphic designer purposely exclude the Washington Monument? If the designer was trying to imitate the campanile at the Basilica Of The National Shrine Of The Immaculate Conception they did a very very poor job. Maybe they were mocking the war in Iraq? The first minaret was constructed in 665 in Basra, Iraq during the reign of the Umayyad caliph Muawiyah I.

3) Height restrictions are the answer! The reality is that the skyline of Wahsington, DC is mostly uniform without any building being taller the width of the street, plus twenty feet. This means that the varied skyline in the advertisement above does not represent Washington, DC, but most likely another unnamed metropolis.

Not photographed bonus advertisement on the back of the bus was a parody of the Got Milk? campaign, which asked the viewer “Got Syphilis?”

Later in the evening I went to a friend’s house who happened to have a fake rat. I decided to take a photo of the pointy kitty sitting on my leg. Some day I’d love to take that fake rat and add a small remote control car to the underside of it in order to create a rat than can “run” around.

Anyways, expect the interviews we filmed to be on-line shortly and in the meantime watch out for the rats.

Related Animal Entries:


Illegal Popup Advertisement featuring John McCain
|| 10/19/2008 || 7:42 pm || Comments Off on Illegal Popup Advertisement featuring John McCain || ||

I don’t think I’m allowed to be paid for my vote? Am I?
A $500 gift card is just so utterly tempting.

The Daily Render By
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Nikolas Schiller is a second-class American citizen living in America's last colony, Washington, DC. This blog is my on-line repository of what I have created or found on-line since May of 2004. If you have any questions or comments, please contact:

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