FeedBurner is a blog feed management provider that was originally launched in 2004 and purchased by Google in 2007. It provides custom RSS feeds and management tools to bloggers, podcasters, and other web-based content publishers. Unlike the old system of scattered RSS feeds emanating from this website, by switching over to FeedBurner I can accurately see more information about who is reading my blog entries and possibly make a couple bucks by having Google AdSense ads served alongside my content.

I had thought about switching over to FeedBurner last year, but at the time I hadn’t signed up for AdSense and thought it was just a waste of time fooling with my RSS feeds. However, I was really curious to see exactly how many readers I had obtained over the years and this was the only option that I was aware of that provided this information. I know, for example, that my website receives hundreds and sometimes thousands of visitors each day and most of them simply transverse the archives and go on their merry way. But what about those who currently view my newest content through RSS and never visit my website? That is where FeedBurner comes in….

Last week I spent about 5 hours one evening trying to figure out a way to synch ALL of the feeds on this blog (each category used to have its own feed) with FeedBurner. After reading various blog entries about how other webmasters were able to manually edit their .htaccess code to redirect all of their RSS feeds to FeedBurner and was unable to get my mod rewrite to synch ALL the feeds properly, I gave up. But, alas, I didn’t fully give up, instead I just went with the basic WordPress Plugin that FeedBurner offers and it appears to have done the trick. I should have just gone the plugin route from the beginning, but eh, I wanted to see my own coding capabilities.

By testing the different available feeds in Google Reader, it appears that no matter what format readers were already subscribed to (RSS 1.0, RSS 2.0, ATOM etc.) the feeds have properly synched with FeedBurner. This just means that if some day in the future I decide to not use FeedBurner, there will be little overall change to the current subscribers. Instead, only those who subscribed to FeedBurner itself will need to change their subscription method and all others will not really see much of a change (probably just no ads).

Nonetheless, if you haven’t yet, please adjust your RSS reader to be subscribed to:
https://feeds.feedburner.com/thedailyrender
Or you can just keep your subscription the same…..