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GPS Drawing in the new Mercedes advertisement
|| 4/11/2008 || 7:41 pm || Comments Off on GPS Drawing in the new Mercedes advertisement || ||

GPS Drawing

GPS Drawing was created by Hugh Pryor and Jeremy Wood. This artform involves the use of a GPS device to record people’s movements on the surface of the earth. It works on the premise that as one moves through their day, the GPS device continuously records (or tracks) the exact coordinates of the owner. Here it has been copied by Mercedes in their newest advertisements related to their line of cars with built-in GPS devices.

Now say “Ahhhhh” — huh? At first I didn’t get the correlation between the GPS drawing and the location. The GPS drawing shown above appears to be teeth with a starting point of Paris and terminal point at Cordes sur Siel. Upon further inquiry, I found that Cordes sur Siel is home to the Musee de l’Art du Sucre. Yum!



Post Title: GPS Drawing in the new Mercedes advertisement
Post Tags: , , , , , , , , , , , ,
Posted in: Advertisements, Cars, Europe, France, GPS, Location, World
Last edited by Nikolas Schiller on 9/5/2009 at 4:50 pm



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