“We felt like we actually impacted the local economy and reduced the fossil fuel involved in hauling all that food from 1,300 miles away,” said Masi.
This made me realize that even if you feel like you are doing your part buying your organic produce at Whole Foods, you are not. I’ve never made that connection between food locality & fuel consumption and within the spatial context of a food’s true cost. I think it would be funnny to infiltrate some Whole Foods and place small cards with info about how far the produce came and the amount of CO2 that was released in the transit. Stickers would do this task even better! Oh the fun… Maybe what would be even better would be to have an organic produce cart outside of a Whole Foods with a big sign that says “Local Organic Produce Here” – it might work, but I know there are probably some vapid anti-free market rules against vendors doing this. I’ll look into this.