I was at a friends house two weeks ago and snapped these two photos when I was in their bathroom. I was intrigued because after my first glance at the bottle I thought the circular logo was from the USDA’s National Organic Program. Upon closer inspection, I realized that the designers of the product used a similar design in order to give the appearance that it was organic– specifically the use of boldface type for USDA within a circle. I wonder if people purchasing the product thought it was organic? Or if they might have equated the official organic seal with “Meets USDA Food And Safety Standards” like I did? No matter what, due to the popularity of the organic products and the USDA Organic Seal, I except to see similar uses of this type of deceitful labeling on other products.
I think the USDA ought to pursue legal action. That’s an obvious attempt to capitalize on their Organic symbol and mislead consumers.
Comment by Scott — 9/21/2009 @ 2:46 pm
I agree that this kind of fraudulent logo advertising needs to be addressed, and hadn’t even noticed the logo itself when I saw this particular product at Ace Hardware. The owner, Joni Hilton, wrote the book called ‘Housekeeping Secrets My Mother Never Taught Me’ and with her husband developed this line of cleaning products.
She remarked that they were all lab tested, and are “biodegradable and non-hazardous and contain NO solvents, NO VOCs (volatile organic compounds), NO toxins, NO alcohol, NO ammonia, NO harmful oxygen-based bleach cleaners, NO citrus-based products which may dissolve rubber or plastics.”
Regardless, they should have to take the circular logo off their products.
Comment by Scotty — 9/29/2009 @ 8:49 pm