Artomatic 2008 Opening Night - The Daily Render by Nikolas R. Schiller

Artomatic 2008 Opening Night
|| 5/10/2008 || 12:25 pm || Comments Off on Artomatic 2008 Opening Night || ||

Alfonso & Farrah @ my Artomatic exhibit space
Photo by Alex from There Were Ten Tigers

After working rather hard the last two weeks on getting my Artomatic space ready and operational, I was pleased that the evening went by quickly & smoothly. When I left the building at around 1:00am, the doorman had clicked just under 5,000 people and I’d say I spoke to at least 50 people (about 1% of the total) while manning my little corner space. Since my spot is in an out-of-the-way location (like how this website used to be), I received less foot traffic (aka eyes/visits) than the central spaces and my neighbor wasn’t around to show up and turn on her exhibit’s lights. Neither of those issues really bothered me as much as being harped on about not having promotional materials.

The aim was to save paper and to challenge people into thinking & remembering. Specifically, if they cannot remember my name amongst a thousand other artists, would they remember my art? Well the easy answer, or at least the one that presented itself, was that people prefer to have a token of remembrance and are disappointed when one is not offered. It’s not like the Artomatic floor map in their hands says nothing, rather, it says my name quite clearly: Nikolas R. Schiller. I even own it as a domain name: www.Nikolas R Schiller.com, so the visitors had some generic token, but it clearly was not good enough; it needed to be personalized, beyond the passive note that they could have left in the RECORD book.

Today I am going to drop off some Tacky Flyers that I printed in for North, South, East, Westminster in September of 2006. They’ve been collecting dust in my basement because I got them for free when I ordered the NSEWestminster flyers, and have always thought they were unprofessional and ugly. To subvert that issue, I am going to place a sign above the flyers noting that they are, in fact, Tacky Flyers.

In some ways by identifying them as such, it calls out anyone else who chooses to use those flyers for promoting their business or event. As noted above, they were just collecting dust in my basement and I didn’t have any intended use for them except to use as scrap materials in some future art project. And in the whole “saving paper visit website” context, the use of these flyers *is* recycling. While the 27.5 year-old Nikolas would not have made the same flyer that the 25.75 year-old Nikolas made, I am able to now offer a token of my own personal remembrance– even if it’s in the form of a Tacky Flyer.

Aside from the promotional material requests, I had a really fun time meeting and chatting with people. I have not even attempted to look through the other artwork in the building, but plan on doing a floor-by-floor analysis in the not-so-distant future. It would be interesting to make an interactive map of the entire building, but I don’t think I have the time to do it.

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